If you use ChatGPT, you may not realize that OpenAI, the company behind it, manages the platform’s analytics and functionality. A recent incident with Mixpanel, a company that collected data about ChatGPT and OpenAI API usage, highlights the importance of protecting user data and carefully choosing partners. This is especially relevant for businesses and content creators […]
Google has announced an important change regarding the display of ads on parked domains within its Search Partner Network. Starting June 9, 2025, all Google Ads accounts will automatically be opted out of serving ads on parked domains unless the advertiser manually opts back in.
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Google is currently testing a new visual ad format that adds an extra layer of interactivity – the Double Expand Swipe Carousel.
This format allows users to not only swipe through images in the standard carousel view but also tap on any image to open a larger, expanded carousel view. This creates a more immersive experience, especially on mobile devices, where every inch of screen space matters.
Here’s how it works:
Managing SEO projects requires a structured approach to ensure that no critical tasks are missed and that the workflow remains efficient. Instead of creating a new task list from scratch every time you onboard a new client, you can use Asanato streamline the process, improve organization, and save time.
In this guide, we’ll go over how to set up a reusable SEO project template in Asana that allows you to automate and optimize your workflow.
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Google has announced changes to how Google Tag Manager (GTM) works with Google Ads tracking. Starting April 10, 2025, GTM will automatically load the Google Tag before sending events. This change will improve tracking accuracy and may result in conversions appearing that were previously untracked.
Currently, GTM sends events first and then loads the Google Tag. However, from April 2025, this order will be reversed – the Google Tag will load first, followed by event data being sent.
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Sometimes we receive questions from clients like this: “Why do my employees and I never see our posts on Facebook? Even when we don’t pay for them, free posts should still be visible, right?”
Why don’t you see your Facebook page posts in your feed?
Many business owners and their employees notice that they don’t see the posts published on their Facebook page. This can be confusing, but there are several reasons why this happens.
Facebook’s algorithm favors posts from personal profiles and groups over pages. This means users are more likely to see content from their friends than from business pages unless they interact with them regularly.
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Imagine this: your business is finally at the top of Google search results for the key terms your potential clients use every day. The phones are ringing, emails are pouring in, and inquiries are piling up. It all seems perfect, right? But then something unexpected happens – your small team simply can’t handle the overwhelming workload.
This is not a hypothetical scenario; it’s a situation we’ve encountered twice in our work as an SEO agency. In both cases, our clients had teams of just 2 to 3 employees. When the SEO strategy delivered results and they secured top rankings for relevant terms, the demand for their services grew so much that they couldn’t manage the workload.
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When discussing the benefits of SEO, the usual topics include improved Google visibility, increased organic traffic, and more clients. However, there’s one significant advantage that often gets overlooked—indirect PR promotion, which can have a priceless impact on a brand and its reputation.
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Today, it’s incredibly important for every brand or business to be as visible as possible online. But what do we mean by visibility? The goal is for as many people as possible who use the internet to see your company or product.
When discussing this topic, it’s essential to consider four ways you can boost visibility:
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In today’s digital landscape, where the success of online presence plays a crucial role in achieving business goals, investing in an SEO (Search Engine Optimization) strategy becomes imperative for every SEO agency. At the heart of this strategy lies the efficient management of backlinks, a key building block influencing a website’s ranking on search engines. […]
