Google has announced an important change regarding the display of ads on parked domains within its Search Partner Network. Starting June 9, 2025, all Google Ads accounts will automatically be opted out of serving ads on parked domains unless the advertiser manually opts back in.
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Google is currently testing a new visual ad format that adds an extra layer of interactivity – the Double Expand Swipe Carousel.
This format allows users to not only swipe through images in the standard carousel view but also tap on any image to open a larger, expanded carousel view. This creates a more immersive experience, especially on mobile devices, where every inch of screen space matters.
Here’s how it works:
Google has announced changes to how Google Tag Manager (GTM) works with Google Ads tracking. Starting April 10, 2025, GTM will automatically load the Google Tag before sending events. This change will improve tracking accuracy and may result in conversions appearing that were previously untracked.
Currently, GTM sends events first and then loads the Google Tag. However, from April 2025, this order will be reversed – the Google Tag will load first, followed by event data being sent.
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You made an Adwords campaign and you are getting clicks to website. You see that clearly in Adwords statistics. But in Google Analytics you don’t see that visits. Big possibility is that those visits are counted as organic or direct (or even as referral, some unknown source).
