Sometimes we receive questions from clients like this: “Why do my employees and I never see our posts on Facebook? Even when we don’t pay for them, free posts should still be visible, right?”
Why don’t you see your Facebook page posts in your feed?
Many business owners and their employees notice that they don’t see the posts published on their Facebook page. This can be confusing, but there are several reasons why this happens.
Facebook prioritizes personal profiles
Facebook’s algorithm favors posts from personal profiles and groups over pages. This means users are more likely to see content from their friends than from business pages unless they interact with them regularly.
Lack of interaction
If business owners and employees rarely like, comment on, or share posts from the page, Facebook may assume they are not interested in that content and stop displaying it in their feed.
Feed settings
Facebook allows users to choose which pages they want to see more often. If your page is not set to “Favorites,” its posts will appear less frequently.
Paid posts vs. organic reach
If you have boosted a post (paid for its promotion), Facebook might limit its organic reach and not show it to all followers.
Technical reasons
Sometimes, Facebook delays displaying new posts, or the app doesn’t function properly. Refreshing the app or clearing the cache may help.
How to ensure you see your page’s posts?
Engage with the content – Regularly like, comment on, and share posts to signal to Facebook that you’re interested in the page’s content.
Set the page to “Favorites” – Visit the page, click on “Following,” and select “Favorites” to see its posts more often.
Share posts on personal profiles – Posts from personal profiles have a higher organic reach.
Use Facebook Stories – Stories often have better reach than regular posts.
Check technical aspects – If you still don’t see posts, try searching for them directly on the page or using a different device.
By following these steps, your page will gain greater visibility and better audience engagement.