Keywords In URL Have Impact on SEO (confirmed)

John Mueller, Webmaster Trends Analyst at Google, tweeted few days ago that “the SEO effect of keywords in the URL is minimal once the content is indexed.” That sentence was discused all over SEO World where everyone focused on word “minimal”. But I would turn point of view on the other side. John in that tweet actually said another thing, too – that keyword rich URL have some impact for SEO. It is minimal, OK, we get that long time ago. But this means it have at least a bit of impact. In theory, if 2 web pages have exact same weight for some query, the one which have keyword in URL will rank higher.

How to rank WP plugin on wordpress.org?

One specific SEO optimization perspective is to rank not just websites on search engines but apps, templates or whatever in specific directories, websites, etc. One of that situations is ranking WP plugins on wordpress.org. Every plugin developer who submited plugin on wordpress website have that on mind. It’s good to be on top when someone search keyword related to what plugin is made for. For instance, if plugin is doing something related to image compression, when someone search for “image compression” on WordPress website plugin directory, your plugin should be near top, if not first. Here is what influence on that, what WordPress probably have in it’s ranking algorithm.

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SEO Agency process

An agency made an agreement with client about SEO services, and they should start work. The best way is to have some procedure, written process steps, so you follow it and know what should be done and when. If you don’t have that, work could get chaotic and you might miss something.

Initial accounts access

First you will have to ask your client do they have Google Analytics, Search Console and Google My Business accounts. If they have, they should add your agency email as admins so you can use that 3 very important SEO tools. Also you will need Cpanel or FTP and CMS access (unless you are doing just consulting work, and client have their own coders who will implement the changes on website).

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Shorter long tail queries – examples

There is a term “long tail query” or “long tail keyword” that is used in SEO optimization. But there are lot of people in SEO industry who use it on wrong way. Does long tail query have to contain more words? In fact, no. Long tail can be even shorter than main keyword or main, starting query.

Here is what Will Critchlow says about it:

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How to set up site search in Google Analytics

Some of our new clients didn’t used Google Analytics before to track visits. It is a great tool where you will see how many visits site is getting day by day, or weekly, or monthly. You can compare visits this year with visits in same period last year. And lot more.

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SEO guide for Grav CMS

Grav CMS is flat-file content management system that doesn’t need MySQL or any database. Among that (or better to say because of that), pages made in Grav load faster in visitor’s browser. That is, in start, one SEO adventage of this CMS.

But if you are first timer regarding Grav, here is small guide/tutorial about few SEO optimization elements which will help your website rank better on Google (and other search engines).

Meta Description in Grav

Meta description is one of very important meta tags on web page. Therefore I’ll explain where to edit that, first. When you are on editing page, go to “options” tab, then check “metadata” checkfield. In first field next to it write “description” and in another one – content of it. Here is how it looks like in this printscreen:
meta description Grav SEO

Open graph meta tags

When you are there already, you could add open graph meta tags, too. Or so called, OG tags. It’s on same place, under “options” “metadata”, click “plus” sign so 2 new fields will appear bellow meta description. In first one add “og:image” and in another image url. Then clieck plus to get 2 more fiels, add “og:title” and add title. And so on for any open graph field you want to add in page head.

og meta for grav

Breadcrumbs SEO element

Breadcrumbs can be valuable SEO element, too. In Grav, you can instal “Breadcrumbs” plugin and it works like a charm. You just should know that this plugin is making breadcrumbs acording to folders, or pages hierarchy. So when you are making pages, keep that in mind. Make pages in folders and subfolders acordingly.
In plugin settings you can choose if you want home page as first item in breadcrumb or not, if you want it to be presented even if there is just one item, …

SEO sitemap in Grav CMS

For sitemap there is nice plugin too and it’s called simply – “sitemap”. Instalation is simple and there are just few small settings.
After making sitemap, on every page under “options” you will have 2 lines for seting – you can choose change frequency and priority.

grav cms sitemap

Page slug

When editing page, go to tab “advanced”. There is check field “slug”. By default, page title will be taken for page portion of URL, or for slug. If that’s very long or from any other SEO reason you want diferent slug then title, just check that field and write down slug you want.

Other SEO optimization meta tags

On “expert” tab, you will see 2 text boxes. In “frontmatter” text box you can add shorttags for any other meta tag you need:
head meta tags

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