John Mueller, Webmaster Trends Analyst at Google, tweeted few days ago that “the SEO effect of keywords in the URL is minimal once the content is indexed.” That sentence was discused all over SEO World where everyone focused on word “minimal”. But I would turn point of view on the other side. John in that tweet actually said another thing, too – that keyword rich URL have some impact for SEO. It is minimal, OK, we get that long time ago. But this means it have at least a bit of impact. In theory, if 2 web pages have exact same weight for some query, the one which have keyword in URL will rank higher.

HTML web page can look complicated with tons of different elements. SEOs don’t need to know whole coding process but if can be very handy if you know the basics. Here is the basic page structure as start of understanding HTML elements if you are SEO.

One specific SEO optimization perspective is to rank not just websites on search engines but apps, templates or whatever in specific directories, websites, etc. One of that situations is ranking WP plugins on wordpress.org. Every plugin developer who submited plugin on wordpress website have that on mind. It’s good to be on top when someone search keyword related to what plugin is made for. For instance, if plugin is doing something related to image compression, when someone search for “image compression” on WordPress website plugin directory, your plugin should be near top, if not first. Here is what influence on that, what WordPress probably have in it’s ranking algorithm.

An agency made an agreement with client about SEO services, and they should start work. The best way is to have some procedure, written process steps, so you follow it and know what should be done and when. If you don’t have that, work could get chaotic and you might miss something.

Initial accounts access

First you will have to ask your client do they have Google Analytics, Search Console and Google My Business accounts. If they have, they should add your agency email as admins so you can use that 3 very important SEO tools. Also you will need Cpanel or FTP and CMS access (unless you are doing just consulting work, and client have their own coders who will implement the changes on website).

When you are making sitemap.xml file in any tool, it will ask you how you want to set “change frequency”. If you look at sitemap documentation, you will see that you should add that line for every URL, too.

There is a term “long tail query” or “long tail keyword” that is used in SEO optimization. But there are lot of people in SEO industry who use it on wrong way. Does long tail query have to contain more words? In fact, no. Long tail can be even shorter than main keyword or main, starting query.

Here is what Will Critchlow says about it:

Some of our new clients didn’t used Google Analytics before to track visits. It is a great tool where you will see how many visits site is getting day by day, or weekly, or monthly. You can compare visits this year with visits in same period last year. And lot more.