John Mueller, Webmaster Trends Analyst at Google, tweeted few days ago that “the SEO effect of keywords in the URL is minimal once the content is indexed.” That sentence was discused all over SEO World where everyone focused on word “minimal”. But I would turn point of view on the other side. John in that tweet actually said another thing, too – that keyword rich URL have some impact for SEO. It is minimal, OK, we get that long time ago. But this means it have at least a bit of impact. In theory, if 2 web pages have exact same weight for some query, the one which have keyword in URL will rank higher.